RisingJoy Launches RJOY Microdrama Streaming Service on TikTok Minis With 20 Originals
Culture Index
Score Breakdown
Relevance
15/25
Freshness
25/25
Authority
18/20
Brand Signal
11/15
Depth
4/15
5-Axis Cultural Radar
RisingJoy has launched RJOY, a direct-to-consumer microdrama streaming service, initially available to audiences in the U.S. and Japan via TikTok Minis, the in-app feature that enables access to vertical content. The launch was revealed by Cassandra Yang, CEO and co-founder of the Singapore-based company, at the APOS conference in Bali. “RJOY is the natural next […]
