Rimowa’s latest release makes a case brighter departures
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
11/15
Depth
2/15
5-Axis Cultural Radar
The German luggage maker introduces a Pop-inflected palette across its Essential and Groove lines, accompanied by a vivid campaign starring Rossy de Palma
