Rihanna’s Puma Exit Proves the Celebrity Sneaker Bubble Has Burst
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
25/20
Brand Signal
10/15
Depth
9/15
5-Axis Cultural Radar
Once upon a time, having a cultural superstar under a brand’s umbrella was a huge win across fashion. Today, it’s clear that strategy doesn’t work as well.
