Rihanna and PUMA Reportedly Conclude FENTY Partnership
Culture Index
Score Breakdown
Relevance
9/25
Freshness
18/25
Authority
18/20
Brand Signal
14/15
Depth
8/15
5-Axis Cultural Radar
SummaryRihanna's multi-year FENTY x PUMA partnership has reportedly come to an end, quietly closing out her second collaborative era with the sportswear giantThe renewed deal, which officially kicked off in March 2023, was structured as a three-year contract that has run its course and will not be renewedAdding fuel to the speculation, the billionaire mogul was recently spotted in New York City ro
