Rightmove helps Barbie find her dream home
Culture Index
Score Breakdown
Relevance
15/25
Freshness
25/25
Authority
18/20
Brand Signal
9/15
Depth
8/15
5-Axis Cultural Radar
Mattel, Barbie’s parent company, has teamed up with Rightmove to find Barbie her next Dreamhouse. It will appear as a property listing on the platform over the summer. Fans were able to visit the Barbie DreamHouse Estate Agent pop-up in Covent Garden, London from July 24 to July 26. As part of the experience, visitors...
