Retailers like Target, Aldi take pages from collectibles culture with drops, blind boxes
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
3/15
Depth
2/15
5-Axis Cultural Radar
Retailers are bringing sales tactics from the collectibles industry, such as "blind boxes" and limited drops, into new categories like food and apparel.
