Retailers are updating their websites to rank highly in chatbot results, while making sure purchases are done on their own sites to collect customer data (Arriana McLymore/Reuters)

Arriana McLymore / Reuters : Retailers are updating their websites to rank highly in chatbot results, while making sure purchases are done on their own sites to collect customer data — As shoppers increasingly turn to ChatGPT and Google's Gemini for product recommendations, retailers are racing to appear in chatbot results …