Retail media expert Alex Knapman on why retail media will ‘fundamentally reshape’ advertising

For the past five years, retail media has been one of the most talked-about developments in advertising, writes Alex Knapman, retail media lead at Halford’s and consultant at SG Retail. And yet, for all the excitement, we are starting to hear sceptical voices argue that the revolution has been overhyped. Yes, they say, it’s growing...