Rejected pitches for Practical Magic 2.
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
5/15
5-Axis Cultural Radar
This week, whimsigoths from New England to the PNW will be celebrating a long-awaited sequel. Practical Magic 2 revisits characters first conjured in Alice Hoffman’s best-selling novel, and made cult classic in the 1998 film adaptation, which follows the Owens
