Reformation’s IPO filing shows profitable DTC is possible
Culture Index
Score Breakdown
Relevance
11/25
Freshness
25/25
Authority
18/20
Brand Signal
3/15
Depth
2/15
5-Axis Cultural Radar
The brand makes 90% of its revenue from DTC, has turned a profit for years and notched 20 consecutive quarters of double-digit revenue growth.
