Reebok and ICECREAM Bring Back the Original Board Flip
Culture Index
Score Breakdown
Relevance
14/25
Freshness
19/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
SummaryReebok and ICECREAM have officially teamed up to re-release the Board Flip, a groundbreaking skate shoe initially launched in 2005 by Pharrell Williams and Billionaire Boys Club ICECREAMThe drop includes the return of the classic "Watermelon" colorway alongside the brand-new "Pink Lemonade" editionFollowing a BBC ICECREAM exclusive drop on May 1, the sneakers will see a wider global release
