Redken Bottles Up Its Vintage Lab Roots
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
Redken’s concept rebrand revisits the brand’s scientific roots through vintage laboratory cues, squared forms and formula inspired details. Dahyun Kang gives professional haircare a sharper editorial personality while keeping its connection to science front and center. The post Redken Bottles Up Its Vintage Lab Roots appeared first on DIELINE .
