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Reddit tests ads in search results as traffic declines and growth concerns mount

TechCrunch 03 November 2026 10h ago
Reddit tests ads in search results as traffic declines and growth concerns mount
69
Relevance
9/25
Freshness
25/25
Authority
25/20
Brand Signal
8/15
Depth
2/15
Relevance Freshness Authority Brand Depth
The new ad placements could help Reddit squeeze more revenue from existing users as Google's AI search changes how people discover its content.
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