Rebranding Samantha: Reflections on the First “Grown Up” American Girl Book
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
3/15
5-Axis Cultural Radar
We had several things on our 40th anniversary of American Girl wishlist: The relaunch of Grin Pins; a new historical doll with a more contemporary history (we have consistently suggested something from the 1960s Chicano Movement); a few updated Smart
