Real Canadian DNA
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
The Dove Fresh Clubhouse offers a series of photo ops after which you can take a misty refreshing shower and treat yourself to a stick of deodorant; Home Depot presents “David Beckham’s Backyard” which does not look like what you might imagine David Beckham’s backyard would look like, or any backyard really, but you can get your face painted in Home Depot–swatched colors (one imagines a child swea
