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Rapidly ageing Japan’s ‘macho carers’ lend muscles to benefit elderly, disabled

South China Morning Post 02 May 2026 5h ago
Rapidly ageing Japan’s ‘macho carers’ lend muscles to benefit elderly, disabled
64
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
Relevance Freshness Authority Brand Depth
With his broad smile, Tatsumi Hokuto helps an elderly woman in a Japanese care home almost effortlessly to her feet and makes sure she is steady. At first glance, Hokuto cuts an unlikely figure for a carer role: a powerfully built 27-year-old in tight leggings and a black singlet, with the physique of a dedicated bodybuilder. But for Nagoya-based Visionary, a company that operates nursing and care
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