Rapidly ageing Japan’s ‘macho carers’ lend muscles to benefit elderly, disabled
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
With his broad smile, Tatsumi Hokuto helps an elderly woman in a Japanese care home almost effortlessly to her feet and makes sure she is steady. At first glance, Hokuto cuts an unlikely figure for a carer role: a powerfully built 27-year-old in tight leggings and a black singlet, with the physique of a dedicated bodybuilder. But for Nagoya-based Visionary, a company that operates nursing and care

