Rapha’s brand identity is rebooted with six bespoke typefaces inspired by vintage cycling ephemera
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
10/20
Brand Signal
4/15
Depth
3/15
5-Axis Cultural Radar
Built by Six agency and Frost type foundry, the typefaces draw on vintage cycling magazines, race handouts, event graphics, race jerseys and technical manuals dug up from the brands archive.
