Race for Congo: Equity, Britam and Jubilee chase DRC’s $5bn insurance market
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
3/15
5-Axis Cultural Radar
Driven by a mining boom and massive population, Kenya’s top financial institutions are deploying diverse strategies to capture the DRC’s rapidly growing, newly liberalised $5bn insurance market.
