R/GA CEO: Marketing should be viewed as ‘investment’ not ‘expense’
Culture Index
Score Breakdown
Relevance
11/25
Freshness
24/25
Authority
18/20
Brand Signal
6/15
Depth
5/15
5-Axis Cultural Radar
Global chief executive Robin Forbes and chief strategy officer Melissa Jackson Parsey speak with Campaign on AI’s impact on brands and commercial models, while not being ‘handcuffed’ by a holding company.
