Q3’s Horror Box Office Shows the Trouble with Always Hunting Another ‘Obsession’
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
3/15
5-Axis Cultural Radar
"Resident Evil" arrived big, "Buddy" built a hit, and "Evil Dead" and "Insidious" grappled with cost-benefit expectations. Horror’s third quarter explains why the genre needs more than one benchmark.
