Puma turnaround continues as Q2 losses narrow despite falling sales
Culture Index
Score Breakdown
Relevance
9/25
Freshness
23/25
Authority
18/20
Brand Signal
3/15
Depth
2/15
5-Axis Cultural Radar
Weak demand and distribution changes weighed on second-quarter revenue, although Puma cut its EBIT loss by more than half and expects sales to improve during the rest of 2026.
