Puma taps ex-Adidas VP as new creative lead as competition heats up
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
11/15
Depth
5/15
5-Axis Cultural Radar
Puma has tapped former Adidas VP of Global Brand Strategy, James Carnes, to lead its creative direction as it aims to establish itself as a top-three global sports brand. Carnes has stepped into the newly […]
