Puma’s AI head says the brand is still giving ‘the keys to the consumer’ as it invests in tech like a digital concierge
Culture Index
Score Breakdown
Relevance
15/25
Freshness
25/25
Authority
18/20
Brand Signal
4/15
Depth
3/15
5-Axis Cultural Radar
Puma is diving headfirst into artificial intelligence, a few years after it launched a Roblox experience and tested out NFTs. Here's how it's using AI to power everything from a store concierge to football jerseys.
