Puma narrows annual loss forecast as Q3 sales fall 5%
Culture Index
Score Breakdown
Relevance
15/25
Freshness
14/25
Authority
18/20
Brand Signal
9/15
Depth
3/15
5-Axis Cultural Radar
The sportswear group swung to an €11.4 million operating loss as EMEA and the Americas declined. Asia-Pacific and DTC grew, and the quarter improved on Q2, while Puma adds senior hires and welcomes ANTA Sports as its largest shareholder.
