Puma names ex-Nike exec as senior vice president sports marketing
Culture Index
Score Breakdown
Relevance
10/25
Freshness
25/25
Authority
18/20
Brand Signal
10/15
Depth
8/15
5-Axis Cultural Radar
Puma has named Steve Cecchini as its new senior vice president for sports marketing. He joins the firm from Nike, where he was general manager, global football clubs, federations, leagues and partnership. He has also previously held roles in strategy and business development at PVH Corp and Nike. Cecchini will be responsible for managing and...


