Puma hires former Adidas exec James Carnes to lead creative direction
Culture Index
Score Breakdown
Relevance
10/25
Freshness
18/25
Authority
18/20
Brand Signal
11/15
Depth
8/15
5-Axis Cultural Radar
Puma has appointed former Adidas executive James Carnes to the newly created role of senior vice president of creative direction as it looks to sharpen its brand identity and support its wider growth ambitions. Reporting to chief brand officer Maria Valdes, Carnes will take responsibility for creative direction, innovation and product excellence across the business....
