Puma CEO Cites $260 Hyrox Sneaker as Early Step in Turnaround
Culture Index
Score Breakdown
Relevance
21/25
Freshness
25/25
Authority
22/20
Brand Signal
0/15
Depth
4/15
5-Axis Cultural Radar
Chief executive Arthur Hoeld said Puma is counting on training, football, running and ‘sportstyle’ categories to generate profitable growth and buzz.
