Puma appoints digital veteran to lead global ecommerce push
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
8/15
Depth
10/15
5-Axis Cultural Radar
Puma has appointed former Adidas and Reebok executive Dusan Hamlin to the newly created role of vice president of ecommerce as it looks to accelerate its digital growth. Hamlin, who takes up the position with immediate effect, will oversee the sportswear giant’s global digital and ecommerce strategy and report to chief commercial officer Matthias Bäumer....
