PUMA and The Whitaker Group's New Platform Is Bigger Than Sneakers
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
PUMA and The Whitaker Group are expanding their long-running partnership with the launch of CODA, a new multi-season storytelling platform that looks beyond product to explore how culture is inherited, reimagined and ultimately pushed forward.Named after the concluding passage of a musical composition, CODA reframes the term as the moment between an ending and a new beginning. It's that transition
