PUMA and Scuderia Ferrari HP Weave a Red Thread Through Michael Schumacher’s Legacy
Culture Index
Score Breakdown
Relevance
9/25
Freshness
24/25
Authority
18/20
Brand Signal
11/15
Depth
4/15
5-Axis Cultural Radar
In light of the 30th anniversary of Michael Schumacher’s arrival at Scuderia Ferrari HP, PUMA has reunited with the Formula 1 team to craft a new collection that pays homage to his historic career on the tracks. The limited-edition drop arrives ahead of the Formula 1 Monza Grand Prix. Considered Scuderia Ferrari HP’s home turf, the range becomes a joint expression of the team and Schumacher, with
