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Publicis calls AI marketing opportunity a ‘2-speed boat’ as agentic booms

Marketing Dive 13 October 2026 15h ago
Publicis calls AI marketing opportunity a ‘2-speed boat’ as agentic booms
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Relevance
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Freshness
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Authority
18/20
Brand Signal
2/15
Depth
2/15
Relevance Freshness Authority Brand Depth
The firm’s Sapient arm exemplifies AI’s dynamics as it struggles with growth but is instrumental to winning new business without a pitch.
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