Pringles offers fans the chance to be buried in one of its cans
Culture Index
Score Breakdown
Relevance
9/25
Freshness
23/25
Authority
18/20
Brand Signal
5/15
Depth
5/15
5-Axis Cultural Radar
Pringles is taking brand loyalty to the grave this Halloween, offering one fan a can-shaped cremation urn and what it calls an “afterlifetime” supply of crisps. The ‘Once You Drop’ campaign invites US fans to sign a “will and taste-ament” pledging to have their ashes buried in a Pringles can. The winner receives a personally […]