Primavera Pro to tackle AI saturation and cultural exploitation as first speakers revealed
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
3/15
Depth
3/15
5-Axis Cultural Radar
Barcelona’s industry gathering Primavera Pro has unveiled the initial details of its 2026 programme, with a focus on cultural appropriation and the impact of generative AI.
