Primark spoofs high fashion advertising for its Spring campaign
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
10/20
Brand Signal
9/15
Depth
2/15
5-Axis Cultural Radar
Created by VCCP, Shockingly Chic is a slickly made, tongue-in-cheek subversion of the notion that low prices equals low quality
