Primark names former Calvin Klein executive as womenswear design director
Culture Index
Score Breakdown
Relevance
20/25
Freshness
25/25
Authority
18/20
Brand Signal
12/15
Depth
6/15
5-Axis Cultural Radar
Primark has appointed former Calvin Klein executive Kieron Birch as director of design for womenswear. Birch will shape the creative direction for all womenswear collections and products, while leading the fashion, footwear and accessories design teams. Primark said his appointment reflected its continued investment in womenswear as it looked to strengthen its trend-led ranges. Birch,...
