Primark Menswear Director departs to join NEXT
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
3/15
Depth
2/15
5-Axis Cultural Radar
The former Primark director returns to Next after more than 12 years with the value fashion retailer, taking over from a product chief who joined in 2001.
