Primark launches second ever TV ad ‘Shockingly Chic’
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
3/15
Depth
3/15
5-Axis Cultural Radar
Primark has unveiled its second-ever TV ad entitled 'Shockingly Chic'. This tongue-in-cheek spring campaign looks to celebrate the "double-take moment" customers face when discovering Primark's collec
