Prestige Fragrance’s Online Shopping Problem
Culture Index
Score Breakdown
Relevance
21/25
Freshness
3/25
Authority
22/20
Brand Signal
11/15
Depth
4/15
5-Axis Cultural Radar
More fragrances are now sold through digital channels than in store, posing challenges for the traditional ‘try before you buy’ playbook. As channels like Amazon and TikTok Shop pick up speed, brands
