President Laura Branik on L’Oréal Paris’ ‘The Devil Wears Prada 2’ partnership strategy
Culture Index
Score Breakdown
Relevance
15/25
Freshness
25/25
Authority
18/20
Brand Signal
18/15
Depth
10/15
5-Axis Cultural Radar
Longtime L’Oréal Groupe executive Laura Branik joins The Glossy Beauty Podcast to discuss the strategy behind its “The Devil Wears Prada 2” partnership, including the goals, campaigns and best practices for navigating seamless product placement.
