Popular bus driver known for blowing bubbles named ‘Ambassador of Joy’ by Aldi
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
9/15
Depth
6/15
5-Axis Cultural Radar
Aldi has named London bus driver Ricki Reid as ‘Ambassador of Joy’ of the retailer’s Finsbury Park branch, after he was asked to stop blowing bubbles on his bus route. Reid was well known for blowing bubbles on his route between Finsbury Park and Whitechapel and was particularly popular with younger passengers, who reportedly named...

