Popcorn Bucket Craze Pops Off With Skyrocketing Scalper Prices, Director Approvals and Imax’s First-Ever Movie Merch
Culture Index
Score Breakdown
Relevance
10/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
4/15
5-Axis Cultural Radar
Did you think landing Imax 70mm tickets to “The Odyssey” was hard? Trying landing those tickets and snagging one of the limited-edition popcorn buckets tied to the recent release of Christopher Nolan’s epic, which included designs of the iconic Trojan Horse and a replica of the Imax camera (complete with a real viewfinder!) that the […]
