Polite Society is leveraging Ulta Beauty’s new TikTok Shop for its largest-ever affiliate campaign
Culture Index
Score Breakdown
Relevance
6/25
Freshness
25/25
Authority
18/20
Brand Signal
11/15
Depth
4/15
5-Axis Cultural Radar
Polite Society is rolling out its most ambitious affiliate campaign to date, focused on its hero product, the $32 B.I.G Mouth XL Plump Intensive Lip Plumping Concentrate — one is sold every sixty seconds, according to the brand. The campaign involves seeding B.I.G. Mouth XL to more than 1,000 affiliate creators on TikTok Shop.

