Polaroid turns data centre water consumption into a beachside statement
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
9/15
Depth
4/15
5-Axis Cultural Radar
Polaroid has unveiled a giant billboard on New York’s Coney Island Beach that uses growing concerns around data centre water consumption to encourage people to spend less time online and more time engaging with the world around them. Installed at the start of summer, the beachside execution carries the line: “Go jump in some water […]
