Pokémon turns its Poké Ball into a bookable sleep pod
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
5/15
5-Axis Cultural Radar
Pokémon Sleep has teamed up with Japanese hospitality brand Not A Hotel to turn one of gaming’s most recognisable objects into a human-sized sleeping pod, with a giant Poké Ball set to land in Hokkaido, Japan, this September. In the fictional world, Poké Balls are places for Pokémon to rest. Here, the pocket-sized object has […]
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