Pokémon donuts are on the menu at Krispy Kreme, and they look delicious. When to get the 30th anniversary collection—plus a freebie
Culture Index
Score Breakdown
Relevance
15/25
Freshness
8/25
Authority
25/20
Brand Signal
6/15
Depth
4/15
5-Axis Cultural Radar
Ever wanted to bite into a Bulbasaur? Now’s your chance. Krispy Kreme is the latest brand to get in on the action of Pokémon’s 30th anniversary, following collaborations including Target’s retro-infused set of merchandise and Puma’s Pokémon-inspired capsule collection. But Krispy Kreme is the first food-focused brand to celebrate three decades of the franchise. Its Pokémon Doughnut Collection incl
