Plaza Mahou / External Reference Architects
Culture Index
Score Breakdown
Relevance
14/25
Freshness
24/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
External Reference, led by Carmelo Zappulla, unveils its collaboration with Mahou San Miguel creating 'Plaza Mahou', the first and only brewery- branded space in Spain to produce beer inside a sports stadium. Located right in the emblematic Santiago Bernabéu stadium with exclusive direct views of the Real Madrid pitch, this space of over 1,000 m2, including the restaurant and terrace, is expected
