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Platforms’ AI dilemma: scale without sameness

Digiday 10 July 2026 3h ago
Platforms’ AI dilemma: scale without sameness
56
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
2/15
Depth
2/15
Relevance Freshness Authority Brand Depth
Using AI to create content risks a lot of it looking the same. But the platforms agree creativity will always come from humans.
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