Plastic Could Never: How the Sustainable Beauty Brand Aora is Redesigning the Makeup Industry
Culture Index
Score Breakdown
Relevance
18/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
4/15
5-Axis Cultural Radar
The beauty industry produces over 120 billion units of packaging annually, yet 95% is unrecyclable. Fed up with the environmental rampage of big beauty, founder Nour Tayara launched Aora—a Mexican beauty brand proving that luxury doesn't require plastic. From the nightmare of black plastic to the genius of mono-material tin and aluminum, discover how Aora is redesigning makeup to ensure your palet
