Pip & Nut’s Pippa Murray on distinctiveness, AI and building trust
Culture Index
Score Breakdown
Relevance
18/25
Freshness
25/25
Authority
18/20
Brand Signal
5/15
Depth
5/15
5-Axis Cultural Radar
Pip & Nut has turned a leaping squirrel, an unstabilised product and its founder’s story into a coherent brand. Pippa Murray explains how it has kept that identity while moving into mass media and new categories… Pip & Nut has two extremely strong brand signals. One is visual: the now-iconic leaping squirrel across its packaging...
