Pinterest takes festival trends offline with UK corner shop pop-ups
Culture Index
Score Breakdown
Relevance
18/25
Freshness
25/25
Authority
18/20
Brand Signal
14/15
Depth
6/15
5-Axis Cultural Radar
Pinterest has unveiled plans to open three festival-themed corner shop pop-ups across the UK in partnership with e.l.f. Cosmetics. The social media platform will launch the temporary stores in Brighton, East London and near Notting Hill Carnival, positioning each site on routes to major festival events. The pop-ups will recreate a traditional corner shop with...
